Friday, January 20, 2012
Jeep® Brand Supports Lucasfilm’s Red Tails Movie Celebrating the Tuskegee Airmen
The Jeep brand is partnering with Lucasfilm as part of a sponsorship to support their latest feature film Red Tails. The latest epic from producer George Lucas is inspired by the true story of America’s first all-black aerial combat unit The Tuskegee Airmen. The film also highlights the important role Jeep vehicles played in World War II and is featured in multiple scenes, including two action scenes that take place inside a Jeep vehicle.
“We commend George Lucas and Lucasfilm in the quest to tell the story of the Tuskegee Airmen’s courage, ability and resiliency seen in Red Tails,” said Kim Adams House, Head of Jeep Advertising. “It is a proud moment for the Jeep brand to reunite with the renowned and brave Tuskegee Airmen - who helped to keep the many missions in the air moving forward while Jeep vehicles kept our troops moving forward on land.”
In 1941, leading up to America’s involvement in World War II, the Army put out a call to automakers to build a fast, agile and versatile transport vehicle. The Jeep brand answered the call and produced more than 630,000 Jeep vehicles that were used by our military and allies.
“We are proud to have been a part of this historic depiction that illustrates the bravery of the Tuskegee Airmen. Red Tails is a movie that Jeep fans would appreciate as it also depicts the important role that Jeep vehicles played in the quest for freedom during World War II,” said Adams House.
“The image of a classic Jeep instantly recalls the historic era of World War II,” says Howard Roffman, President of Lucas Licensing. “Having the Jeep brand involved in the promotion of a movie that sets out to faithfully recreate 1944 and the inspiring story of the Tuskegee Airmen is a natural fit.”
Leading up to opening weekend the Jeep brand sponsored four premieres in Detroit, Chicago, Los Angeles and the New York red carpet movie premiere where a 1944 Jeep vehicle shared the spotlight amongst the stars.
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