The all-new 2013 Dodge Dart, revealed at the North American International Auto Show (NAIAS) on Jan. 9, is hitting its mark with journalists, winning the Autoweek Editors’ Choice Award as the “Most Significant Vehicle” of the auto show.
“We think the Dodge Dart drills the target dead center,” said Bob Gritzinger, Autoweek Executive Editor. “The bold Dodge styling, sport-tuned Alfa Romeo Giulietta chassis and attention to interior detail will draw buyers into the showroom, while the strong fuel economy and $15,995 starting price should close the deal.”
The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge’s passion for performance. The all-new Dodge Dart is a thoroughly modern vehicle that’s beautifully designed and crafted, agile and fun-to-drive. Loaded with useful, easy-to-use technology, class-leading safety features including an unsurpassed 10 air bags and clever functionality, the 2013 Dodge Dart offers unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.
“We’re very proud of this award and think the editors at AutoWeek have hit the bullseye by naming the Dart “Most Significant Vehicle,” at the North American International Auto show,” said Reid Bigland, President and CEO—Dodge Brand. “With the compact car segment comprising 15 percent of U.S. new car sales and close to 25 percent of new car sales in Canada, we hope many people in both countries looking for a fuel-efficient, powerful, fun-to-drive car loaded with all the latest technology and safety features soon find it a significant part of their lives, too.”
“The Dart gives Dodge a highly competitive entry in the crucial small sedan segment where it hasn’t been a player since the middle of the last decade,” Gritzinger added.
The 2013 Dodge Dart will have a starting U.S. Manufacturer’s Suggested Retail Price of $15,995 and will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. It will be built in the United States at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.
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http://media.chrysler.com/newsrelease.do;jsessionid=3FC2F08DBC7C09D5EA1CB83F2DE1EE50?&id=11897&mid=1
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