Monday, October 31, 2011

Chrysler Group LLC Gears Up for 2011 SEMA Show

Chrysler Group LLC will have a major presence at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.

This year, the 28,400-square-foot exhibit will include more than 30 Mopar®-modified vehicles from the company’s Ram, Dodge, Chrysler, Jeep®, SRT and Fiat brands. More than 500 Mopar accessories will be showcased in the exhibit.

“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service parts and customer-care brand. “At Mopar, we believe in giving our customers a lot of choices when they go to personalize their vehicles. And that is why we offer extreme personalization for every single car in our showrooms. In addition to head-turning image vehicles at the SEMA show, we also will introduce new must-see product and technology.”

Mopar image vehicles that will be on display at SEMA include:

Chrysler 300 SF6

Dodge Challenger SRT8 ACR


Dodge Durango Tow Hook


Ram 392 Quick Silver

http://media.chrysler.com/newsrelease.do?id=11664&mid=1

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