Wednesday, June 6, 2012

The Jeep® Brand Takes Over Flatiron Plaza in NYC to Celebrate its Partnership with USA Basketball



The Jeep® brand and USA Basketball formed a global partnership to support the men’s and women’s national teams, naming the Jeep Wrangler the “Official Vehicle of USA Basketball.” To celebrate the partnership with USA Basketball, the Jeep brand brought the game to the heart of NYC with its “Power By Design” event.

The Jeep brand took over the Flatiron Plaza and turned it into a basketball-themed event complete with New York Knicks All-Star and USA Basketball team member Carmelo Anthony and USA Basketball Legend and former New York Knicks All Star Allan Houston. Participants were challenged to make 12 consecutive free throws on a regulation basket for the opportunity to win a trip to Las Vegas to see a USA Basketball exhibition game.

Check out video highlights click here.

http://media.chrysler.com/newsrelease.do?id=12534&mid=1

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