Friday, April 29, 2011

Chrysler Brand’s Town & Country Minivan Helps Pave the Road to Literacy

The Chrysler Brand is helping to make a difference toward improving literacy one test drive at a time with the launch of the new “Road to Literacy” Facebook campaign. The “Road to Literacy” program enlists the help of consumers to participate in the program via Facebook and test drives of the 2011 Chrysler Town & Country minivan at their local dealer. The Chrysler Brand will donate up to 150,000 books to schools across the country.

To participate, visit the “Road to Literacy” Facebook page at http://apps.facebook.com/road-to-literacy/ and click on the "Donate Books" tab. Each participant will be asked to enter the school they would like to receive the book donation. Once the school has been selected, consumers can choose a local dealer to complete a test drive of the 2011 Chrysler Town & Country. Once the test drive at the local dealer is complete, the participant will be given a “unique donation dealer code” to be entered on the Facebook site. Once the code is entered by the participant, five books will be sent to their school of choice and five books will be sent to a school in need. The Chrysler Town & Country Facebook page offers a tracking tool to monitor the book donation progress and see which school is logging the most donations.
The “Road to Literacy” campaign runs through June 1 and any school (pre-school - high school) in the U.S. is eligible and encouraged to join the program. To register for the program, visit the Chrysler Town & Country Facebook page (www.Facebook.com/ChryslerTownandCountry) and click-on the "Donate Books" tab to submit the name of school to receive the book donation and find the nearest Chrysler dealership to test drive the 2011 Chrysler Town & Country.

Participants are able to encourage others to join in the efforts by sharing the promotion with their friends and family on Facebook.

To enter and find out more information, including full promotion rules, visit www.Facebook.com/ChryslerTownandCountry.

[Source: Chrysler]

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