The Chrysler brand introduced the new “Imported from Detroit” logo merchandise. The new collection features an array of products with the “Imported from Detroit” logo which represents the hardworking spirit captured and celebrated in the Chrysler brand’s Super Bowl commercial, “Born of Fire.” The new logo features the Detroit fist -- the downtown monument to boxer Joe Louis -- in the middle of the Chrysler wings.
A portion of the sales proceeds will be split among four Detroit-based charities:
- The Marshall Mathers Foundation
- Boys & Girls Clubs of Southeastern Michigan – http://www.bgcsm.org
- Habitat for Humanity Detroit – http://www.habitatdetroit.org
- Think Detroit PAL – http://thinkdetroitpal.org/index.asp
You can check out the Imported from Detroit collection at www.importedfromdetroit.com.
If you missed the Chrysler brand’s Super Bowl commercial, “Born of Fire,” you can see it on the DCH Chrysler Jeep Dodge of Temecula YouTube Channel at www.youtube.com/DCHCJDofTemecula.
[Source: Chrysler]
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