"We asked Ram Truck customers – boaters, campers, fishing enthusiasts and hunters – what features would they like to see in a truck. They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'"
So says Fred Diaz, President and CEO of Chrysler's Ram Truck Brand. And apparently, he's not just blowing smoke. Chrysler's internal research suggests that 62 percent of fullsize pickup truck owners hunt, fish or camp. The automaker's response to these apparent needs is the new 2011 Ram Outdoorsman.
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