Chrysler Group LLC has created an animated crash test dummy named Carl to build awareness of its Certified Pre-Owned Vehicle (CPOV) program.
This unlikely spokesman resides online and is ready to test consumers’ knowledge on auto-related pop culture in a fun, interactive experience called “What’s My AQ (automotive quotient)?” Carl gets right to the point – he wants to know whether your automotive brain is the size of a Hemi® engine or a lug nut.
Carl, the air-guitar strumming crash test dummy with tattooed arms and a playful but slightly irreverent attitude, can be found at www.whatsmyaq.com.
[Read more: Chrysler]
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