Chrysler Heritage - The Evolution of a Logo

Though it’s been about 75 years since Oliver Clark last punched a time card at Chrysler, his influence on Chrysler Group LLC can still be felt today. How can that be? Here’s a short lesson in Chrysler history:

Oliver Clark was one of eighteen men comprising Walter P. Chrysler’s original team. In 1924, that team rolled out the Chrysler Six, a groundbreaking vehicle and forerunner to future Chrysler successes like the current 300. Not only did Clark play a role in vehicle engineering, but he was responsible for designing the original Chrysler logo as well as the silver-winged radiator cap, two iconic symbols that Chrysler fans from all generations now associate with their favorite brand.

Clark’s original designs have undergone a fascinating transformation since 1924. Sometimes favoring the seal and ribbon, sometimes the silver wings, the logo is always, no matter what the year, a tribute to pioneers like Oliver Clark, who helped set things in motion with that first Chrysler Six.


The Chrysler logo and wings, 1928-1929.

While designing the radiator cap for the Chrysler Six, Oliver Clark found his inspiration in Roman mythology. The wings are said to symbolize the speed of the Roman god Mercury. As for the original Chrysler logo, it’s comprises a “seal of approval” and a state-fair-like ribbon, two things Clark considered symbols of quality.


Chrysler emblem circa 1936. Seal and wings together.



Chrysler badging, 1946-48.


Winged bird hood ornament, 1949.



This winged emblem from 1951 is a not-too-distant relative to the present day Chrysler logo.


Hood ornament from 1951.


Chrysler Imperial emblem from 1955.



The combination of seal and wings was revived in the 1990s.



The current Chrysler logo is, in our opinion, one of the most striking to date.



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DCH Chrysler Jeep Dodge of Temecula
26845 Ynez Road
Temecula, CA 92591
(888) 336-2254
http://www.dchchryslerjeepdodgeoftemecula.com

Get more info about any Chrysler, Jeep, Dodge, or Ram from DCH Chrysler Jeep Dodge of Temecula.  Call (888) 336-2254 or visit us at 26845 Ynez Road in Temecula or on our website at www.dchchryslerjeepdodgeoftemecula.com.

Connect with DCH Chrysler Jeep Dodge of Temecula:
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http://blog.chrysler.com/history/chrysler-heritage-the-evolution-of-a-logo/

Leather to Come Standard in all Chrysler 300s

A leather interior in a vehicle is a sign of luxury—that’s common knowledge. What you may not know is that beginning with model year 2013, each Chrysler 300 that rolls off the assembly line will come standard with leather seating.

How is that a change? The base model 300 is soon to fall in line with its higher-priced Chrysler compatriots in terms of luxury. Yet despite the addition of leather to an already well-equipped interior, the baseline model will remain true to its goal of providing excellent value for an extremely affordable price.

Considering the good news, it might be time to brush up on proper leather care. After all, the new 2013 Chrysler 300s are poised to hit the dealerships, and that means one very special car, leather-trimmed seats and all, is that much closer to being yours.

• To remove small particles of dirt and dust that can, in time, begin to scratch and wear away at the leather-trimmed upholstery, be sure to wipe down your leather-trimmed seats as needed with a soft, damp cloth.
• Try to get in the habit of cleaning your leather trim every time you wash your car. Regular cleaning will help extend the life of your leather-trimmed interior in your Chrysler 300.
• Note that the Chrysler 300 owner manual warns against using “polishes, oils, cleaning fluids, solvents, detergents, or ammonia-based cleaners to clean your leather upholstery.”
• We recommend using only cleaners specifically recommended for leather care, such as MOPAR® Total Clean. Be sure to always use the product as indicated by the label.
• Avoid prolonged exposure to sunlight. Park in garages or shaded areas as much as possible or use a sun blocker. Too much direct sunlight can lead to fading; it can also hasten the drying out of leather and cause it to crack.

------------------------------------------------------
DCH Chrysler Jeep Dodge of Temecula
26845 Ynez Road
Temecula, CA 92591
(888) 336-2254
http://www.dchchryslerjeepdodgeoftemecula.com

Get more info about any Chrysler, Jeep, Dodge, or Ram from DCH Chrysler Jeep Dodge of Temecula.  Call (888) 336-2254 or visit us at 26845 Ynez Road in Temecula or on our website at www.dchchryslerjeepdodgeoftemecula.com.

Connect with DCH Chrysler Jeep Dodge of Temecula:
Website: www.dchchryslerjeepdodgeoftemecula.com
Facebook: www.facebook.com/chryslerjeepdodgeoftemecula
YouTube: www.youtube.com/dchcjdoftemecula
Twitter: www.twitter.com/cjdoftemecula
Blog: www.dchcjdoftemecula.blogspot.com
http://blog.chrysler.com/vehicles/300/leather-to-come-standard-in-all-chrysler-300s/