Tuesday, July 10, 2012

2013 Dodge Dart Named Oneof the "10 Coolest New Cars Under $18,000" by Kelley Blue Book’s kbb.com

Kelley Blue Book’s kbb.com editors named the Chrysler Group’s all-new 2013 Dodge Dart as a pick for the “10 Coolest New Cars Under $18,000.”

Vehicles chosen for the list were judged on two criteria — fun-to-drive and fun-to-own, which are the deciding factors of what the editors freely admit is a very subjective “cool factor.”

The all-new Dodge Dart topped the list as the coolest car under $18,000.

“The Dodge Dart’s enticing combination of style, performance, features and value have earned it the top spot in our 2012 coolest cars list,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “With exceptional interior space and loads of personalization potential, the all-new Dart will definitely make its presence felt in the ultra-competitive compact sedan segment.”

With an available fun-to-drive 1.4-liter MultiAir Turbo engine, great ride and handling characteristics compliments of the Alfa Romeo-based chassis, innovative interior style featuring high-quality materials, splashes of color, like Ruby Red and Citrus Peel, and cool technology not found in the segment, like the available class-exclusive 8.4-inch Uconnect Touch Screen and 7-inch thin film transistor (TFT) customizable gauge cluster, as well as class-leading safety features, such as 10 standard air bags, and innovative style, including available class-exclusive LED “racetrack” taillamps and integrated dual exhaust, the 2013 Dodge Dart sets a new standard in the compact car segment.

“We are extremely proud that the all-new 2013 Dodge Dart was recognized as the coolest car under $18,000,” Reid Bigland, President and CEO – Dodge Brand said. “Kbb.com is one of the leading sites for consumers researching vehicles, so to have the Dart’s combination of style, value and the exhilarating driving experience recognized by the editors is a huge honor.”

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DCH Chrysler Jeep Dodge of Temecula
26845 Ynez Road
Temecula, CA 92591
(888) 336-2254
http://www.dchchryslerjeepdodgeoftemecula.com

Get more info about any Chrysler, Jeep, Dodge, or Ram from DCH Chrysler Jeep Dodge of Temecula.  Call (888) 336-2254 or visit us at 26845 Ynez Road in Temecula or on our website at www.dchchryslerjeepdodgeoftemecula.com.

Connect with DCH Chrysler Jeep Dodge of Temecula:
Website: www.dchchryslerjeepdodgeoftemecula.com
Facebook: www.facebook.com/chryslerjeepdodgeoftemecula
YouTube: www.youtube.com/dchcjdoftemecula
Twitter: www.twitter.com/cjdoftemecula
Blog: www.dchcjdoftemecula.blogspot.com
http://media.chrysler.com/newsrelease.do?id=12619&mid=1

Monday, July 9, 2012

“The Dark Knight Rises” and Chrysler Present: Imported From Gotham City


click here to see the video

Warner Bros. Pictures and the Chrysler brand have teamed up to bring fans the opportunity of a lifetime surrounding the July 20th release of “The Dark Knight Rises,” the much-anticipated conclusion to the blockbuster Dark Knight trilogy. Today marks the launch of the “Imported from Gotham City” contest, allowing fans to create an original co-branded TV spot featuring these two iconic brands. Director/writer/producer Christopher Nolan will select the winning spot, which will debut on television around the release of the film.

Contestants will have two weeks to create their “Imported from Gotham City” original commercial utilizing a suite of assets, including Chrysler 300 car footage, film footage and music stems from the trailer that contestants can remix for their spot. At the conclusion of the contest, a gallery of submissions will go live on Saturday, June 30, kicking off a four-day public voting period when fans can weigh-in on their favorite Gotham City collaboration.

The top three finalists will be announced online and Christopher Nolan will personally choose the winner.

"We're excited for the opportunity to tap into the creative community online and allow those who participate to showcase their talent and passion. We look forward to seeing what unique spots people produce," says Nolan.

The winning spot will be determined by a number of judging criteria, including public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning commercial on national television the week of the film’s release - watch for specific date and airing details to be announced shortly. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of “The Dark Knight Rises” on Monday, July 16.

Playing off Chrysler brand’s “Imported from Detroit” advertising campaign, the contest pushes the realm of the user-generated contest to a new level, allowing fans to take to the driver’s seat and test their creative skills within the world of Gotham City.

Apart from the winning contest spot, Chrysler will unveil another 30-second, co-branded television spot titled “Imported from Gotham City” in celebration of the partnership with Warner Bros. Pictures. Directed by Stacy Wall, the spot was designed and shot to look and feel similar to the world of the “The Dark Knight Rises.” Featuring a 2012 Chrysler 300, the spot will make its broadcast debut on Tuesday, June 19, on the NBC network. A 60-second spot will also run online. Once live, both spots will be available on the Chrysler brand YouTube channel at www.YouTube.com/Chrysler.

“The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC.

For fans of the film, “Imported from Gotham City” merchandise including t-shirts and hats will be available for purchase at Chrysler’s “Imported from Detroit” site at www.ifdstore.com.

For more information and the official rules regarding the “Imported from Gotham City” contest, visit www.importedfromgothamcity.com.

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DCH Chrysler Jeep Dodge of Temecula
26845 Ynez Road
Temecula, CA 92591
(888) 336-2254
http://www.dchchryslerjeepdodgeoftemecula.com

Get more info about any Chrysler, Jeep, Dodge, or Ram from DCH Chrysler Jeep Dodge of Temecula.  Call (888) 336-2254 or visit us at 26845 Ynez Road in Temecula or on our website at www.dchchryslerjeepdodgeoftemecula.com.

Connect with DCH Chrysler Jeep Dodge of Temecula:
Website: www.dchchryslerjeepdodgeoftemecula.com
Facebook: www.facebook.com/chryslerjeepdodgeoftemecula
YouTube: www.youtube.com/dchcjdoftemecula
Twitter: www.twitter.com/cjdoftemecula
Blog: www.dchcjdoftemecula.blogspot.com
http://media.chrysler.com/newsrelease.do;jsessionid=197630077928C4D979109B9050DC7178?&id=12594&mid=1

All-new 2013 Dodge Dart Debuts on Chrysler Group LLC’s World Headquarters’ Building

The all-new 2013 Dodge Dart will soon begin to arrive at DCH Chrysler Jeep Dodge of Temecula and the Dodge brand is announcing its compact car entry to all by placing the Dart’s image on the front of Chrysler Group LLC’s World Headquarters’ Building.

The building wrap features the 2013 Dodge Dart with the American flag in the background and reflected on the hood of the vehicle, signifying the vehicle’s production at Chrysler Group’s Belvidere (Ill.) Assembly Plant, and three world-class powertrains from Dundee, Michigan. The building wrap features the line, “All that matters is what’s ahead,” which is taken from the company’s Super Bowl spot, “It’s Halftime in America.”

“The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company," said Reid Bigland - President and CEO Dodge Brand. "The all-new Dart offers consumers features and benefits never before found in a compact car and signifies our alliance with Fiat.”

The all-new Dart will begin to arrive at DCH Chrysler Jeep Dodge of Temecula in late June and already has been bestowed with several awards. The 2013 Dodge Dart was named to 'Wards 10 Best Interiors' List for 2012, as well as being awarded “Most Significant Vehicle” at the North American International Auto Show by editors at Autoweek.

The wrap will be seen by approximately 200,000 drivers and passengers along Interstate-75 in Auburn Hills, Mich., each day.

Building Wrap Facts
  • The building wrap covers 13.5 floors of the 15-floor Headquarters tower
  • The entire Dodge Dart building wrap is 116 feet wide and 145 feet tall
  • 2013 Dodge Dart image is 85 feet wide and 70 feet tall
  • American flag is 116 feet wide and 6 feet tall
  • Dart logo is approximately 70 feet wide and 11 feet tall
  • Dodge brand logo on the vehicle is 9 feet wide and 2 feet tall
  • Tagline is 10 feet wide and 6 feet tall
  • Grille is 50 feet wide and 7 feet tall
  • Headlights are 10 feet wide and 12 feet tall
  • Hood is 60 feet wide and 23 feet tall
  • Windshield is 60 feet wide and 17 feet tall

------------------------------------------------------
DCH Chrysler Jeep Dodge of Temecula
26845 Ynez Road
Temecula, CA 92591
(888) 336-2254
http://www.dchchryslerjeepdodgeoftemecula.com

Get more info about any Chrysler, Jeep, Dodge, or Ram from DCH Chrysler Jeep Dodge of Temecula.  Call (888) 336-2254 or visit us at 26845 Ynez Road in Temecula or on our website at www.dchchryslerjeepdodgeoftemecula.com.

Connect with DCH Chrysler Jeep Dodge of Temecula:
Website: www.dchchryslerjeepdodgeoftemecula.com
Facebook: www.facebook.com/chryslerjeepdodgeoftemecula
YouTube: www.youtube.com/dchcjdoftemecula
Twitter: www.twitter.com/cjdoftemecula
Blog: www.dchcjdoftemecula.blogspot.com


http://media.chrysler.com/newsrelease.do?id=12336&mid=1

Friday, June 8, 2012

2013 SRT Viper GTS-R Goes Through Paces at First Track Test


SRT Motorsports recently completed the first on-track test of the new 2013 SRT Viper GTS-R with team driver Marc Goossens at Carolina Motorsports Park in Kershaw, S.C. Beth Paretta (Director of Marketing and Operations, SRT Brand and Motorsports), Gary Johnson (Road Racing Manager, SRT Motorsports) and Goossens give their thoughts about the new car and how the test went. The SRT Viper GTS-R is expected to compete in the American Le Mans Series GT class later this year.

Check out the in-car camera footage and racing footage of the 2013 SRT Viper GTS-R Track Test here.  http://youtu.be/TVZvJ80muYk

http://media.chrysler.com/newsrelease.do;jsessionid=0DE993552CAA53EF8AAD97AEF6524AFC?&id=12566&mid=1

Wednesday, June 6, 2012

Mopar Ram Runner Wins Truck Duel in the Desert - Leaves Ford SVT Raptor in the Dust


The Mopar Ram Runner and the Ford SVT Raptor met for a shoot-out at Ocotillo Wells State Vehicular Recreation Area (SVRA), a state park in southeast California with 85,000 acres of nothing but dirt, dust and desert. When all was said and done, the Mopar Ram Runner was declared the winner.

PickupTrucks.com (powered by Cars.com) teamed with veteran SCORE International Off-Road Racing Series Trophy Truck driver Chad Ragland to thoroughly evaluate both trucks on a challenging 4.73-mile evaluation loop.

“I was impressed with Ram Runner’s extreme off-road capability,” said Ragland. “We jumped, slammed into mounds, cut through deep sand and it came out like a pro, rarely getting into the bumpstops or touching the skid plates,” said Ragland. “Those front-end shocks are amazing. During our first set of runs, I could feel myself tighten a bit as we headed toward the big rocks and ruts, but then the front end just sucked it all up. Those big springs and shocks had no problems.”

“We like how the Ram Runner kit can be built in pieces and stages based on what the truck owner wants and needs,” said Mark Williams, Editor, PickupTrucks.com. “You can go full throttle right away, or take it slower, building your perfect desert explorer at your own pace, factoring in your own budget.”

“Our Mopar Ram Runner is the ultimate desert racer based on a production vehicle,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Mopar Ram Runner offers superior suspension travel to handle rough terrain and greater approach and departure angles for better clearance.”

“We’re proud that – under the most punishing real-world test conditions possible – the Mopar Ram Runner takes PickupTrucks.com’s top off-road honors over the Ford Raptor,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. “Whether you’re into desert racing, rock crawling, hunting and fishing or just need a hard-working dependable work truck, there’s truly a Ram truck for everyone.”


Mopar Ram Runner

The Mopar Ram Runner kit, developed with successful Baja off-roader Kent Kroeker, includes the following: Pre-Runner Stage II Lift Kit, off-road front bumper, off-road front and rear fenders, off-road rear-tire carrier, sport performance hood and cat-back exhaust. Each element of the kit may be purchased separately. The kit may be installed by do-it-yourselfers or in a Ram dealership.

The Mopar Ram Runner kit is equal to or better than the competition on a number of fronts. The heavy-duty suspension system can handle practically any abuse the off-road dishes out. Front upper and lower control arms, which are three inches longer than production arms, provide added width and allow greater wheel travel over rough dirt trails.

Front lower control arms are constructed of plate steel in order to withstand off-road punishment. Upper control arms include rebuildable high-angle ball joints. Both inner and outer tie rods are substantially strengthened and contribute to the vehicle’s rugged, off-road steering characteristics and capabilities. Outer tie rods, constructed of forged steel, measure 1 inch in diameter. Inner tie rods also are nearly 20-percent beefier than production, increasing from .62 inches to .75 inches.

At the rear, a 5-link coil spring rear suspension is utilized and helps provide a 30-degree departure angle.

The Pre-Runner Stage II kit offers a boost in suspension travel, 14 inches both front and rear, which is superior to the suspension travel on the Ford SVT Raptor. The Ram Runner kit, which includes Fox 3-inch internal bypass shocks, offers performance on par with that of an off-road Baja race truck and outperforms the 2.5-inch shocks of the competition.

Ground clearance is approximately 13 inches at the center of the front cross-member and 16 inches at the rocker panels.

Body parts included in the Mopar Ram Runner kit, created with Trophy Truck inspiration, feature a tough-yet-stylish look built to handle the rigors of the off-road while turning heads on the street. The front bumper is constructed of steel with an integrated skid plate. With a 41-degree approach angle, ample clearance is assured over the deepest off-road obstacles.

Front and rear fiberglass fenders are lightweight, tough and durable with wider wheel wells that allow for tremendous suspension articulation with zero tire-to-body interference. The eight-inch wider track also provides an imposing, aggressive look.

The stamped aluminum, dual-scooped sport performance hood adds even more to the forceful appearance of the Ram Runner Kit. The spare-tire carrier is located in the bed of the pickup and enables easier access and provides the ability to transport a larger spare tire, contributing to the overall appearance and “Baja truck feel.”

http://media.chrysler.com/newsrelease.do?id=12496&mid=1

The Jeep® Brand Takes Over Flatiron Plaza in NYC to Celebrate its Partnership with USA Basketball



The Jeep® brand and USA Basketball formed a global partnership to support the men’s and women’s national teams, naming the Jeep Wrangler the “Official Vehicle of USA Basketball.” To celebrate the partnership with USA Basketball, the Jeep brand brought the game to the heart of NYC with its “Power By Design” event.

The Jeep brand took over the Flatiron Plaza and turned it into a basketball-themed event complete with New York Knicks All-Star and USA Basketball team member Carmelo Anthony and USA Basketball Legend and former New York Knicks All Star Allan Houston. Participants were challenged to make 12 consecutive free throws on a regulation basket for the opportunity to win a trip to Las Vegas to see a USA Basketball exhibition game.

Check out video highlights click here.

http://media.chrysler.com/newsrelease.do?id=12534&mid=1