Chrysler Brand’s 2011 Super Bowl Commercial "Born of Fire" Takes Home Five Awards at the Cannes Lions 58th International Festival of Creativity
The Chrysler brand’s 2011 Super Bowl commercial "Born of Fire" was honored today with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Script and Best Automotive Commercial. The brand also took home a “Bronze Lion” for Best Editing. Cannes Lions is the world's leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore.
“The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity,” said Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “The
‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing.”
“Born of Fire” debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. The two-minute commercial, which was also a Super Bowl first, ignited a spark throughout the United States, as many felt a connection to the attitude and work ethic portrayed in the scenes and narration. The spot reflects where the brand is headed and pays tribute to its industrial roots. While the commercial focused on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.
The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics speak to the ability to do anything we set our mind to and that failure is not an option. The Chrysler brand, the company and its employees have adopted the principle that failure is not an option.
Born of Fire also revealed the tagline for the brand, “Imported from Detroit,” created to convey the message that one does not have to cross an ocean to obtain luxury – it's available right here and evident in the Chrysler brand product lineup.
You can see the Born of Fire video and others on the DCH Chrysler Jeep Dodge of Temecula's YouTube Page: www.youtube.com/dchcjdoftemecula
[Source: Chrysler]
Tuesday, June 28, 2011
2011 Mopar Ram Runner - Short Take Road Test - Auto Reviews - Car and Driver
Building on its rich history of street machines and wheel-standing drag cars, Chrysler’s Mopar group is now entering the mud-spattered off-roading arena with this, its answer to Ford’s F-150 SVT Raptor. True to the brand’s character, the Mopar Ram Runner package for the Ram 1500 is to the unpaved realm what the Dodge Challenger Drag Pak is to the quarter-mile.
Unlike the Raptor ($42,930 base price), the Ram Runner is a not a regular-production vehicle. Instead, it is a collection of bits available from Mopar that can be fitted to any current-gen Ram 1500 4x4 with a six-foot-four-inch bed. Co-developed with Kroeker Off-Road Engineering, the Ram Runner’s Stage 2 package ($13,270) leverages the latest Ram’s all-coil-spring suspension for maximum off-road potency.
Tuesday, June 7, 2011
Dodge Rocks the San Diego Dodge Rock 'n' Roll Marathon
When you're warming up for a half-marathon, there's the usual stretching, drinking fluids and getting ready. But the Dodge team did one better at the starting line, before the start of this weekend's Rock 'n Roll Half-Marathon in San Diego. They helped pump up the half-marathoners with some surprise entertainment...and it all happened in a flash!
Tuesday, May 24, 2011
Win a Tricked Out Charger R/T from the Kurt Busch Foundation!
When Kurt Busch is not running his No. 22 Shell-Pennzoil Sprint Cup Charger on the NASCAR high banks, he’s busy helping others in need. The Kurt Busch Foundation www.kurtbusch.com/foundation lends meaningful support for the betterment of organizations. They get involved in the areas of health care, education, career training and rehabilitation and lend support to military families going through rough times.
“This is one fabulous Dodge,” said Kurt. “I’m delighted with what Dodge and Mopar have done and how they’ve helped the Foundation. They’ve done a stand-out job on this car. Someone is going to be very happy driving this amazing Dodge around town.
This is the second time the Kurt Busch Foundation has conducted a car raffle as in 2009, a lucky winner laid some rubber in a Challenger SRT8. So don’t be left at the curb and put in gear as only 5,000 raffle tickets will be sold for this head turning Charger R/T. Tickets may be purchased online at www.kurtbusch.com for $100.00 each. Additional photos of the Charger along with a schedule of events to see this muscle machine in person can also be found on the website.
Jeep® Historical Highlight – the Jeep Willys Wagon Print Ad | Jeep
It’s hard to remember a time before SUV’s ruled the road, but it’s true – such a time really existed. Instead of large SUV’s, the majority of suburban driveways were equipped with classic sedans, coupes and convertibles. As proof of the olden days, we present to you this vintage print ad for the revolutionary Jeep® Willys Wagon – a vehicle that was truly cutting-edge for its time. The Willys Wagon was totally groundbreaking, and paved the way for modern utility vehicles. It perfectly embodied functionality for families who wanted a smooth, spacious ride and improved road handling, not to mention great gas mileage to boot. It was the perfect multipurpose vehicle for the active family, and really gave drivers more bang for their buck. Nowadays, family vehicles like this are essentially the norm, and we’re making them better than ever.
Source: Jeep
Chrysler Group LLC Completes Refinancing and Repays U.S. and Canadian Government Loans in Full
Chrysler Group LLC today announced the repayment of $7.6 billion in outstanding U.S. and Canadian government loans following the completion of new refinancing transactions. The original loans were repaid in full, more than six years ahead of schedule, along with the payment of accrued interest and additional consideration.
Today, the Company made payments of $5.9 billion to the U.S. Treasury (UST) and $1.7 billion to Export Development Canada (EDC) to retire the loans granted when Chrysler Group began operations in June 2009. EDC is the holding company through which the Canadian federal and Ontario provincial governments extended loans to Chrysler Group.
The Company borrowed $5.1 billion from the UST and $1.6 billion from the Canadian governments in June 2009 ($2.6 billion from the original loan facilities was undrawn and the facilities will be canceled). In total, Chrysler Group has paid the UST $6.5 billion and the EDC $2.0 billion, including $1.8 billion in interest and additional consideration.
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