Chrysler Group LLC Earns Three Polk Automotive Loyalty Awards For 2011

Chrysler Group LLC announced today that it received three Polk Automotive Loyalty Awards for the 2011 model year. The Chrysler Town & Country won the “Minivan” category for an eleventh consecutive time, the Dodge Challenger took the “Sports Car” segment for the second year in a row and the entire Jeep Brand took the “Most Improved Loyalty to Make” award.

“Achieving loyalty honors across the Chrysler, Dodge and Jeep brands is evidence of Chrysler Group’s organizational commitment to both owner loyalty and product excellence,” said Brad Smith, director of Polk’s Loyalty Management Practice. “Consumers have many options when they return to market and it’s clear that Chrysler Group is committed to retaining their owner base.”

The awards recognize manufacturers for superior owner loyalty performance, which is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The 2011 awards are based on an analysis of 5.5 million return-to-market events during the 2011 model year.

“We’re very happy to accept these Loyalty Awards from Polk, especially considering that they’re a direct reflection of customer satisfaction,” said Doug Betts, Senior Vice President – Quality, Chrysler Group LLC. “We have gone to great lengths in recent years to improve our line-up with better performing, higher quality vehicles—and to take better care of our customers after the sale. These awards help validate those efforts.”
                                  

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http://media.chrysler.com/newsrelease.do?id=11880&mid=1

Chrysler Group LLC Launches New Uconnect® Website

Chrysler Group LLC has launched a new website designed to provide information and instructions on the latest in Uconnect® technologies available in Chrysler Group vehicles.

Chrysler, Jeep®, Dodge, Ram and SRT® consumers can visit www.DriveUconnect.com to understand how to use and operate the many features, and connect their personal communication and media devices to their vehicle’s electronic systems.

“Chrysler Group has a variety of technologies available that help consumers stay connected while driving our vehicles in a safe manner so they can keep their hands on the wheel and their eyes on the road,” said Marios Zenios, Head of Uconnect Systems and Services, Chrysler Group LLC. “The objective behind the new site is to educate our customers on the available technology solutions and improve their overall driving-experience with our Uconnect features in a manner that is easy-to-understand and informative.”
                       

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Chrysler Group LLC Announces Expansion of Beats™ by Dr. Dre™ Audio System to New 2012 Dodge Charger

With the world’s largest gathering of electronic technophiles in attendance at the 2012 Consumer Electronics Show in Las Vegas, Chrysler Group and Beats™ by Dr. Dre™ announced the next chapter in their bold new partnership that brings the studio quality sound experience of Beats™ Audio technology and places it into an iconic American performance sedan: the new 2012 Dodge Charger.

“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” Reid Bigland, President and CEO – Dodge Brand. “Our goal in partnering with Beats by Dr. Dre is to integrate their recording-studio quality audio experience for our Charger enthusiasts to feel and hear their favorite music as it was intended – all while heightening the street performance and technology assets of the new 2012 Dodge Charger.”

Simultaneously debuting at the North American International Auto Show in Detroit and the Consumer Electronics Show in Las Vegas, audiophiles will be able to experience firsthand demonstrations of the Beats By Dr. Dre audio system within the Chrysler Group exhibits at both venues.

Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the engineering team at the Chrysler Group to design and tune the 10-speaker audio system. The resulting audio experience offers the new 2012 Dodge Charger sound that only music experts like Dr. Dre, a legendary producer and artist Iovine, an acclaimed producer and chairman of Interscope Geffen-A&M Records, could achieve.

“Dodge Charger owners are people that are highly emotional about their connection with their favorite music,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “There's nothing more exciting than a high performance car combined with a high performance audio experience – and the integration with Beats Audio technology into the Charger is the next logical step in our exclusive automotive expansion with Chrysler Group.”

Introduced less than a year ago at the 2011 New York International Auto Show, Chrysler Group is the first automaker to integrate the Beats by Dr. Dre audio system in its vehicles. The system currently is standard with the 2012 Chrysler 300S and available as an audio upgrade in additional Chrysler 300 models.

The addition of the Beats by Dr. Dre audio system to the 2012 Dodge Charger lineup emphasizes the partnership and commitment by Chrysler Group and Beats by Dr. Dre to bring the latest technological advancements in sound quality to Chrysler Group’s newest models. The Beats Audio system will be standard equipment on the 2012 Dodge Charger R/T Max and included with the Blacktop Package or Rallye Appearance Group on Dodge Charger SXT models. The Beats Audio system is also included with the Sound Group and Wheels and Tunes Group on Dodge Charger R/T models.

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Dodge Hits the Bull’s Eye with an All-new Compact Car – The Dodge Dart

The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge’s passion for performance. The all-new Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted, agile and fun-to-drive.



Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

“The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a no-compromise, fun-to-drive car that’s a great value,” said Reid Bigland, President and Chief Executive Officer — Dodge Brand, Chrysler Group LLC. “With 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics, the new Dodge Dart sets a new standard for the compact car class.”



The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. It will be built in the United States at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.

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Dodge Challenger Wins Cars.com’s “2012 Shopper’s Choice Award”

Representing the voice of millions of shoppers who visit Cars.com, the Dodge Challenger beat out nine other domestic and import finalists, ranging from small cars to larger SUVs and trucks, to become their favorite car of 2012. The Dodge Challenger was awarded at Cars.com’s annual “Best of 2012” event during the North American International Auto Show (NAIAS).



“The Dodge Challenger’s win proves, once again, that our Cars.com shoppers know what makes a great vehicle,” said Patrick Olsen, Cars.com editor-in-chief. “The Challenger’s classic muscle car styling, refined handling and spacious interior make this an excellent choice for anyone in the market for a fun and surprisingly practical car.”

The top 10 finalists for the Shopper’s Choice Award were selected based on shoppers’ actions on the site that indicated interest in new vehicles, including searching for vehicles, sending inquiries to dealers on availability and most importantly, filling out a positive review of their vehicle. The Dodge Challenger took home the title after grabbing the most votes from Cars.com Facebook fans in the final round of the competition.

"The Dodge Challenger is the ultimate American muscle machine," said Reid Bigland, President and CEO, Dodge Brand — Chrysler Group LLC. "We're very proud that interest in the Challenger remains exceptionally high and that our owners are so enthusiastic, they voted for it to win the cars.com Shopper's Choice Award."

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Eleven 2012 Chrysler Group LLC Models Named Top Safety Picks by Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) has named 11 models from Chrysler Group LLC as Top Safety Picks for 2012. The 2012 models include the Chrysler Town & Country, 300 and 200; Dodge Grand Caravan, Durango, Charger, Journey and Avenger; Jeep® Grand Cherokee and Patriot and the Fiat 500. The IIHS annually recognizes vehicles that do the best job of protecting people in front, side, rollover and rear crashes based on a "good" rating in a series of tests conducted by the Institute.

Additionally, the vehicles must be equipped with standard electronic stability control systems.
Following their introduction last year, both the Chrysler 300 and Dodge Charger return again after achieving the highest ratings. Both models received "good" ratings in all four categories.

Also returning to the list are the Jeep Grand Cherokee, Dodge Durango and Chrysler 200. The three models were introduced last year and received top marks from the institute too. Dodge Avenger and Journey have been named Top Safety Picks by IIHS for four consecutive years.

Recently, the 2012 Chrysler Town & Country and Dodge Grand Caravan, along with the 2012 Fiat 500, were named Top Safety Picks. Both minivans offer more than 40 standard or available safety features. The 2012 models of Town &Country and Grand Caravan received strength-to-weight ratio ratings of 4.51, among the highest of the minivans tested and above the IIHS requirement of 4.0. The U.S. government's minimum requirement is 1.5.

The Fiat 500 features a comprehensive list of safety features, including seven air bags.
Among the latest safety innovations that are standard or available on many models is SafetyTec, which includes ParkSense rear park assist, Blind Spot Monitoring and Rear Cross Path detection.

"With 11 vehicles that have been named Top Safety Pick for 2012 by IIHS, this underscores our commitment to engineering safety and security across all vehicle segments," said Scott Kunselman, Senior Vice President  - Engineering, Chrysler Group LLC.   "As we continue our product transformation, we'll continue to engineer new technology and more capabilities into all our vehicles."

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