Mopar® Previews Customized Vehicles for 2010 SEMA Show
Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment
Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep
® and Ram Truck vehicles.
“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”
“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.”
The Mopar Underground group and the Mopar design team worked together to create these image vehicles. Projects originated in the Chrysler Group Product Design office and were led by Mark Allen, Chief Designer – Head of Jeep Design Studio, and Jeff Gale, Advance Studio Design Lead. In addition to image vehicles, other “Moparized” vehicles for the show were developed under the direction of Brian Rogos, Head of Accessories and Performance Parts, and Pat Muldoon, Head of Mopar Product Development.
Following are Mopar image vehicles that will be on display at SEMA:
