The Ram Truck brand continues to establish its own identity and clearly define its customer.
“As a stand-alone brand, Ram Truck is focused on truck customers – how they use their trucks and what features they'd like to see,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Whether it’s a family that drives their half-ton Ram 1500 every day, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles without fail, Ram is going to be there for them.”
For 2012, the Ram Truck brand increases the capabilities of its hardest-working trucks – the Ram 3500, 4500 and 5500 Chassis Cab trucks – and adds a new Ram Cargo Van, which expands Ram’s reach into the Class 1 segment.
2012 Ram 1500 Tradesman |
Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.
Ram trucks now boast these segment exclusives:
- Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
- Available RamBox® lockable and lighted bedside storage
- In-floor storage on all Ram crew cabs
- The largest cab in the market – Ram HD Mega Cab
- Standard six-speed manual transmission on all diesel models
- 3,600-lb. towing for Class 1 cargo vans